The Chum King is a great way to bait up your fish. Just drop the Chum King down to the location of your fish give an attached rope a little pull, and the Chum King pops open dispersing your chum at the right depth. No more wasted chum lost on fish while your chum line is on its way to the bottom. Get your chum to the desired location fast and easy getting your desired species into a frenzy. Great for snapper fishing, grouper fishing, and bottom fish really.